Our Team

Deborah Winn-Horvitz, MS
President & CEO, JAA

Deborah Winn-Horvitz is President and CEO of the Jewish Association on Aging, where she has responsibility for a comprehensive network of skilled residential and non-residential services for the elderly based in the Squirrel Hill area of Pittsburgh. Prior to joining the JAA in 2011, Winn-Horvitz spent 20 years in academic medicine, including leadership roles at both UPMC and Johns Hopkins Bayview Medical Center. She is a member of the Board of Directors of the National Association of Jewish Aging Services, the Faith Based Network, and the Pittsburgh Care Partnership, as well as a trustee of the Jewish Women’s Foundation. She is a mentor and preceptor for the University of Pittsburgh Graduate School of Public Health. In 2015, Debbie was appointed to Governor Wolf’s transition team for Aging Services, and was a Health Care Heroes finalist for the City of Pittsburgh. She obtained her undergraduate degree from SUNY Albany, Master’s degree in Health Administration from Sage Graduate School, and completed additional coursework at the Katz Graduate School of Business.

Read more
Martha Martel
Administrator, AHAVA Memory Care Residence & Director, Memory Care Programming

At JAA and AHAVA Memory Care Residence, our commitment to enhancing our residents’ lives through programming is unequaled. As such, it takes a very special person to lead our new residence and spearhead our programming efforts throughout the continuum. We’re so pleased to introduce you to Martha Martel.

After years of nursing, Martha focused her efforts on caring for those with memory impairment. It began when her experience with delivering hospice care within the long-term care environment drew her into personal care and assisted living. There she found her purpose: caring for those with memory impairments.

Her passion became improving the quality of lives for those living with memory impairment, as well as their caregivers. She was introduced to the concept of Montessori-Based Dementia Programming by attending trainings with Dr. Cameron Camp. When she was presented with the opportunity to help facilitate the partnership between the Jewish Association on Aging and Dr. Zeisel with Hearthstone’s I’m Still Here® approach, she didn’t think twice. She knew she was in the right place. Under Martha’s direction and implementation of I’m Still Here® – leading intensive staff education, modeling, and embedding – the residents across the JAA’s memory care continuum will be able to live meaningful lives full of purpose and hope.

Martha grew up in Massachusetts, where she received her RN degree from Framingham Union Hospital School of Nursing. She has also earned a Bachelor of Science in Healthcare Administration and is a Personal Care and Assisted Living Administrator in Pennsylvania.

After several moves early in her career, she and her family settled in the Pittsburgh area, where they have lived happily for 22 years. Her early nursing career was focused mostly in oncology and hospice.

Read more
Amy Dukes
Memory Care Liaison

At Jewish Association on Aging and AHAVA Memory Care Residence, our team brings our mission to life. We are pleased to introduce you to Amy Dukes, Memory Care Liaison, who has touched the lives of seniors for her entire career.

As Memory Care Liaison, Amy will work with residents, their families, and the AHAVA team to ensure that each resident enjoys the most exceptional experience possible while in our care. From ensuring that the most appropriate support is delivered to respecting individual preferences and abilities, Amy will be at the heart of our program. We couldn’t have found a better person for this position.

The Jewish Association on Aging’s focus on innovation with respect to tradition makes our community the perfect place for Amy to share her experience and insight. Here she can continue to make a difference and work to raise the community and industry standards of dementia care.

The Hearthstone Institute’s I’m Still Here® approach complements and enhances what Amy has been teaching and has found successful in her career. This wonderful approach, in conjunction with an integrated team and specially planned environment, gives Amy all the elements she needs to make a positive difference in the lives of those living with dementia.

Amy has always had a passion for helping seniors. It started in her youth. One of the great relationships of Amy’s life was with her grandmother, who lived to the age of 103. During her formative years, Amy had the opportunity to volunteer to deliver Meals on Wheels as a part of her high school Honors team. In college, she enjoyed volunteering at the Sisters of Mercy Motherhouse on the campus of Carlow University, where she earned her degree.

Upon graduation, Amy turned her passion for helping seniors into a career which she has pursued for the past 20 years. Amy has worked with families in their homes, supervised Case Managers and Older Adult Protective Services Investigators, and worked for the Alzheimer’s Association® to provide education on dementia to families and professionals across the state of Pennsylvania.

Maya Angelou’s quote, “Do the best you can until you know better. Then when you know better, do better”, has become the mantra for Amy’s pursuit to make a difference in the lives of seniors and continuously learn better ways to do so. When she’s not pursuing her passion for assisting older adults, you can find Amy volunteering with a local animal non-profit organization and enjoying life with her husband, two young children, and plethora of pets.

Read more